HIGH-VALUE AI-POWERED ADVERTISING PRODUCTION, ABOUT 20× CHEAPER THAN TRADITIONAL, DELIVERED IN RECORD TIME.

AIdvertising

PREMIUM CAMPAIGN CONTENT MADE WITH AI. SHARP IDEAS, SHARPER DELIVERY.

At 3rd PigHouse, I’ve been exploring a new and far more efficient way to make advertising: using AI as the production engine, from concept to final delivery, to create cinematic-scale work, near-infinite variations, and a level of craft that would normally require huge crews, locations, and weeks of post. In practice, it means delivering high-value work at a fraction of traditional production costs and getting it live much faster, without sacrificing the idea, direction, or visual refinement.

This behavior stops women from expressing themselves and aggravates the lack of female representation. Still, it is not taken seriously.

Born with powers

For Invillia

Babies born from artificial intelligence.

Marketing for a tech company isn’t just about attracting developers. With Tech Leaders as the main audience, this campaign aimed to invite the market to discover Invillia’s methodologies, technologies, and talents for their next big project. After all, this equation delivers impressive results, developing everything with 2x more efficiency.

Our task was once again to capture attention with a bold concept—babies created entirely through artificial intelligence. We developed 20 different babies, including special actions that personalized CTOs in the market.

Tech Leader Babies

Custom pieces created for prospects.

Head of Innovation: André Piva

Concept & AI Creator: Rodolfo Barretto

Art Direction: Leonardo Giannetti

Website: Invillia Creators

Approval: Renato Bolzan

Bride & Castaway

For CTT Express

CTT Express. It Doesn’t Arrive On Time. It Arrives Before Time.

CTT Express. The Delivery That Will Save Your Day.

In Plain Sight

Ray-Ban Meta

What you see is never everything.

An AI Ad Short Film about timing, precision, and one small flaw that changes everything. It wasn’t just about a film. It was about testing a format I truly believe in: ad short films. Stories built with the cinematic language of film, but created for brands. Not commercials pretending to be movies. Real narratives with tension, character and intention. Short films that brands can inhabit, instead of interrupt.

Last Kiss Tonight

Listerine

Of the countless kisses you received in your life, how many were unforgettable?

A second AI ad short film written, directed & produced by Rodolfo Barretto. The most human stories live between what makes us laugh, what makes us uncomfortable, and what stays with us long after the joke fades. Last Kiss Tonight plays with a simple question about love, memory, and the strange arithmetic of a life shared with someone. It moves between tenderness and irony, letting emotion and absurdity coexist in the same moment. A film that brings together drama and comedy, with a touch of dark humor, a tone that brands still explore far too little.

Selected Works