RESIGNIFY EACH MOMENT OF AN ENTIRE YEAR.

Basically This

IMAGINE CREATING A NEW MOVIE CONTENT, EVERY WEEK, FOR A WHOLE YEAR.

Hering is a 137 years old fashion brand. That's right. And it's not easy being a youthful brand with such an age. The path for the brand to remain in people's hearts is to be there at every moment of their lives. A strategy based on Culture&Code: listening to what people are talking about and getting into the subject incredibly fast. After all, life is made of bit stories.

2 Film production companies, 5 directors and 3 audio companies together in an extremely challenging project.

A project with more than 40 film productions.

Meeting cancelled. Basically this.

Diversity. Basically this.

Monday. Basically this.

Sorry. Basically this.

Ice cream or beans? Basically this.

New ringtone. Basically this.

One more life. Basically this.

Escalator.gif. Basically this.

Hi, stranger. Basically this.

Second day of carnival. Basically this.

Summer. Basically this.

DST. Basically this.

Our first Christmas. Basically this.

Home office. Basically this.

Match. Basically this.

Out of reach. Basically this.

A chip off the old block. Basically this.

Sale. Basically this.

Friend request. Basically this.

Dad lost the keys. Basically this.

Like a girl. Basically this.

Holiday in the city. Basically this.

Secret Santa. Basically this.

Hide and seek. Basically this.

Tripping. Basically this.

Childhood friends. Basically this.

Dad call for encore. Basically this.

Basic black. Basically this.

Last day of class. Basically this.

Full schedule. Basically this.

Two against one. Basically this.

Just a small holiday. Basically this.

Ploc. Basically this.

Happy New Year. Basically this.

Bonus salary. Basically this.

Ho ho ho. Basically this.

Present on all X-mas. Basically this.

Best gift in the world. Basically this.

Meet all in X-mas. Basically this.

Another year of dating. Basically this.

Luck in love. Basically this.

I chose to be free. Basically this.

20M

20 Million views on Social Networks

400x

More rentention compared with campaigns from previous years

50%

More shares compared with campaigns from previous years

Agency: BETC São Paulo

Creative Director: Rodolfo Barretto

Head of Art: Daniel Schiavon

Creative Team: Rodolfo Barretto, Daniel Schiavon, Gustavo Lacerda, Guto Chicanelli, José Pedro Bortolini, Américo Vizer, Margit Junginger

Social Media: Barbara Puttini, Barbara Rufatto, Higor Franco

Planners: Renato Santolíquido, Diônatan Vargas, Livia Roncolato

Media: Thiago Fernandes, Thiago Costa, Indira Moraes

Production Managers: Teteu Savioli, Leonardo Passos

Production: Associados, Corazon

Film Directors: Vokos, Juliano Storchi, Carlos Manga Jr, Bel&Ju

Audio: Ant Food, Audioman, Super Sonica

THANKS FOR YOUR VISIT